Buying and Merchandising
Buckeye Passion
Ohio State’s strong football culture drives demand for collegiate lifestyle apparel. With Royal Factory located on the corner of campus, the store is well-positioned to capture this market. The core customer is college women whose priority is game-day outfitting during the football season. This consumer insight is the key driver behind Royal Factory’s Fall 2025 buying strategy, with an emphasis on trend-driven, team-inspired merchandise that balances fashion and function.
Royal Reworked
We source pre-owned Ohio State apparel from graduating seniors and work with our designers to redesign each piece into a trend-driven assortment for the upcoming season. The Fall 2025 buying plan was informed by prior season sales performance and forward-looking trend forecasts. A mock assortment plan is included below in Excel to illustrate the strategy.