Visual Merchandising

This was the first phase of the internship, Felicia Jimenez, my mentor and the owner of Royal Factory, did Visual Merchandising for Victoria’s Secrets Corporate office before she committed full-time to the store. She has an immense knowledge in VM and taught me the importance of arranging silhouettes, colors, fabrics, textures and assortments to please the customers eye. Below are a few pictures of my work.