BRAND DEVELOPMENT INTERN

The objective of the Internship is to ensure the Intern gains hands-on experience in all aspects of building and growing a fashion brand. Working directly with the owner, Adiana contributed to:

• Merchandising & Buying – assisted with product selection and assortment planning, including a focused project on sourcing and evaluating OSU apparel.

• Visual Merchandising – supported in-store displays and learned how product presentation drives sales.

• Product Development & Design – contributed to clothing design, upcycling projects, and understanding the production process.

• Brand Identity & Marketing – collaborated on social media strategy, website design, and content creation to strengthen customer engagement.

• Business Operations – observed and participated in the day-to-day of running a boutique, from inventory flow to brand positioning.

This experience aims to give a well-rounded perspective on how the creative and business sides of fashion intersect, Adiana excelled in Merchandising, Buying and Design aspects. Scroll to see Adiana’s work in each phase of the Internship.